Ninety minutes covered the shape of the thing. Behind it sits a 12-session program on Braze and Customer.io — and behind that, six more programs covering the rest of the modern growth stack.
₦5,000 · 30% off at launch, pre-launch resources, priority on 45 seats.
Batch-and-blast, no lifecycle logic underneath it — that's the default across most growth teams in Africa. Retention is what funds growth. Another acquisition channel doesn't fix a product people stop using, and retention is the piece most teams skip. This program is six weeks spent on the part that gets skipped.
Flutterwave. Paystack. Andela. Kuda. These platforms are deployed inside real African companies today. Whether you want to be hired by one of those teams or compete with one, this is the software sitting on the other side of the table. It isn't theoretical tooling.
Hiring data out of both cities points the same way: demand for people who can actually operate these platforms outpaces supply by roughly three to one. That ratio is the practical argument for doing this now rather than later.
Every learner finishes having built a real lifecycle campaign for their own product. Not a case study handed to you, not a multiple-choice score — a build you can point at afterwards instead of describing.
Six weeks from now: two platforms you can operate hands-on, and one lifecycle campaign you built for your own product. The waitlist below is how you get in first, and at 30% off.
Each program covers one layer of the growth stack and the tools operators actually use in it. Program 01 is open. The rest are written but not yet scheduled.
Each program is bought and completed on its own — you are never asked to buy the series upfront. Finish one, and the next opens up. Programs run roughly back-to-back, one at a time. Program 01 is the only one with a confirmed cohort right now; dates for 02–07 depend on scheduling and speakers, and aren't set.
What you just sat through was the taster. Here's the full program.
How retention drives 60–80% of SaaS and fintech revenue, the 5-stage engagement framework, and mapping your own product against it.
Full ecosystem map — Braze, Customer.io, Iterable, CleverTap, MoEngage, Intercom, Klaviyo — plus the 12-point tool selection framework.
User profiles, custom events, SDK integration, data-point billing and the cost guardrails that keep a bill predictable.
Building multi-step user journeys. Hands-on: a 5-step mobile onboarding Canvas.
Personalisation with Liquid across each surface. Hands-on: a re-engagement push campaign.
Deliverability setup and cost management across channels.
Workspace setup, people-based billing, and list hygiene.
Hands-on: a trial-to-paid conversion journey.
Webhooks, data pipelines, and multi-channel testing methodology.
Total cost of ownership, when to migrate, and when to run both.
What goes wrong in practice, plus a full cost-management deep dive.
Learners present the lifecycle campaign they built for their own product. Graduation and certificate.
This is a paid program. The price is confirmed with waitlist members directly and is not listed on this page. It is cohort-based and capped at 45 learners.
Each of these is a specific, checkable difference between joining now and joining when the cohort is announced publicly.
A fixed 30% reduction on the program price when enrolment opens. It applies to waitlist members only, and it is not reinstated after public signup opens.
Both go out to waitlist members before the cohort starts. They're the same instruments used in Session 2 to choose between Braze, Customer.io, Iterable, CleverTap, MoEngage, Intercom and Klaviyo.
Waitlist members are asked which session times work and which parts of the curriculum to weight more heavily. Once the cohort is locked, that window is closed.
The cohort is capped at 45 learners. Waitlist members are offered seats before public signup opens, which means the public list is working with whatever is left.
After payment you receive a WhatsApp link with your early-access information — the pre-launch resources, the scheduling input round, and your seat priority when enrolment opens. The program price itself is confirmed with you inside that group.
This waitlist is for Program 01 — Customer Engagement Platforms, the only program with a confirmed cohort. Interest in Programs 02–07 is captured on the waitlist form; there is no payment or discount attached to those yet.
Virtual. The platform will be confirmed with the cohort.
No. You pay program by program, starting with whichever one you're interested in. Finishing one opens the next.
30% off the program price at launch, the pre-launch resources (the CEP Selection Scorecard and the 12-Point Tool Selection Framework), priority access to the 45 cohort seats before public signup, and the WhatsApp early-access group.
Tick it on the waitlist form to register interest — no payment or discount is attached to it yet. Program 01 is the only program with a confirmed cohort and payment right now. We'll follow up separately once the others have dates.